Disclosure: this comparison is written by ChatsHero. We have tried to be fair: WATI’s details come only from its public pricing page, checked on 6 Nov 2026, and we list where WATI is the better choice. Please confirm current prices on both websites.
WATI is a WhatsApp-focused platform with Malaysian pricing from RM299 a month billed annually, a 7-day free trial and Astra AI Agents on every plan. ChatsHero is a Malaysian AI agent platform from RM350 a month, covering WhatsApp plus Facebook, Instagram and more, with setup done with you or fully for you. WATI suits WhatsApp-only teams that want a low entry price; ChatsHero suits SMEs that want a done-for-you AI agent across several channels.
ChatsHero vs WATI: side-by-side comparison
| ChatsHero | WATI | |
|---|---|---|
| Monthly price | RM350 (Starter), RM650 (Growth), RM950 (WE-DO) per month; Enterprise custom. Annual billing saves 20%. | RM299/month (Growth) and RM799/month (Pro), billed annually; Business custom |
| Billing currency | Malaysian ringgit (RM) | Malaysian ringgit (RM); some add-ons in US$ |
| Users included | 4 users on Starter, 8 on Growth and WE-DO | 3 users on Growth, 5 on Pro and Business; extra users RM140–370 each per month |
| Monthly active contacts | 1,000 monthly active contacts on Starter, 3,000 on Growth and WE-DO | See wati.io for current contact limits |
| AI | Super AI on every plan: AI builds the bot flow and prompts, sorts lead quality, and learns from filtered chats, PDFs and FAQs | 1 Astra AI Agent and 2,000 AI credits on Growth; 2 agents and 5,000 credits on Pro; paid credit top-ups |
| Free trial | No free trial; free 30-minute demo | 7-day free trial |
| Setup help | Setup help on every plan; WE-DO is 100% done for you by the ChatsHero team. Setup usually takes around 30 days. | Onboarding support with annual plans; dedicated onboarding for a one-time fee |
| Support | WhatsApp support, reply within 2 working hours | See wati.io for current support channels |
| Meta WhatsApp charges | Unlimited messages and blasting on the ChatsHero side; Meta’s WhatsApp charges paid separately | Per-message WhatsApp charges by country and template type, billed on top |
| Channels | WhatsApp, Facebook, Instagram, Telegram, SMS, WeChat and LINE | Focused on WhatsApp |
Both platforms use the official WhatsApp Business Platform, so Meta’s message charges apply on either one. See WhatsApp API pricing in Malaysia for how those charges work.
Where is WATI stronger?
- A lower entry price (RM299 a month on annual billing).
- A 7-day free trial.
- A product focused entirely on WhatsApp, with broadcasts and automation triggers built in.
- An AI agent included on every plan.
Where is ChatsHero different?
- Setup done with you or for you. Every plan includes Super AI build help, and on WE-DO our team does 100% of the bot engineering and setup.
- Malaysian team and ringgit pricing. Plans are priced in RM, and support replies on WhatsApp within 2 working hours.
- AI on every plan. The AI learns from your own chats, PDFs and FAQs, and sorts leads by quality.
- Unlimited messages and blasting on the ChatsHero side, on every plan.
- Business automation beyond chat, such as Google Sheets updates, Shopify, birthday messages and AI receipt scanning.
ChatsHero has no free trial, because each setup is customised, and setup usually takes around 30 days. If you want to try something on your own today, WATI’s trial is quicker to start.
WhatsApp us your most common customer questions and see how the ChatsHero AI answers them.
Which should you choose?
Choose WATI if
- you only need WhatsApp and want the lowest entry price
- you are happy to commit to annual billing
- your team will build and manage the flows itself
Choose ChatsHero if
- you want the AI agent set up for you around your own price list, rules and handover points
- you prefer a Malaysian team, ringgit pricing and WhatsApp support
- you want AI lead sorting and training on every plan, with unlimited messages and blasting
How to test both before you decide
- Write down your 10 most common customer questions, including one in Bahasa Malaysia and one in Chinese.
- Ask each provider to answer them during a trial or demo.
- Check the handover: what happens when a customer asks for a human?
- Add up the full monthly cost: plan, extra users or contacts, AI credits and Meta’s charges.
- Ask who sets it up and who fixes it when replies go wrong.
Our 10-point checklist for choosing a WhatsApp chatbot covers each point, and the AI chatbot Malaysia guide explains the basics.
Frequently Asked Questions
Is ChatsHero cheaper than WATI?
It depends on your team size and plan. ChatsHero costs RM350, RM650 or RM950 a month. WATI: RM299/month (Growth) and RM799/month (Pro), billed annually; Business custom Compare the plan that matches your users, contacts and setup needs, and add Meta’s WhatsApp charges to both.
Does WATI have a free trial?
WATI: 7-day free trial. ChatsHero has no free trial because each setup is customised, but offers a free 30-minute demo.
Can I move from another platform to ChatsHero?
Yes. Book a demo and our team will review your current flows, number and integrations, and plan the switch with you.
Who wrote this comparison?
The ChatsHero team. WATI’s details come from its public pricing page, checked on 6 Nov 2026. Prices and features change, so confirm on each website before you decide.
Sources
- WATI pricing page (checked 6 Nov 2026)
- ChatsHero pricing page