WhatsApp Broadcast Message Examples That Get Replies: 12 Templates in English, BM and Chinese

The WhatsApp broadcast message examples that get replies share one pattern: a personal greeting, one clear offer with a deadline, and a question customers can answer with a single number. Send them only to customers who opted in. On the official API each one is a Meta marketing template, an assumed RM0.35 per message in Malaysia, so 1,000 recipients are illustrated here at RM350.

What makes a WhatsApp broadcast message get replies?

A broadcast that only announces gets read. A broadcast that asks gets answered.

Most promotional broadcasts are written like posters: a long list of products, prices and a phone number. Customers read them, maybe, and move on. A broadcast that gets replies is written like the start of a conversation. It sounds as if it came from a person, makes one offer, and ends with a question so easy to answer that replying takes two seconds.

Five elements appear in almost every good example below:

• A personal greeting with the customer's name and your business name.
• One offer, not five. The more choices you list, the fewer people choose.
• A real deadline or limited quantity, stated honestly.
• A numbered question: "1️⃣ Yes, reserve 2️⃣ Not now. Please reply with 1 or 2 🙏"
• An opt-out line such as "Reply STOP if you prefer not to receive promos."

That last line is not just good manners. Customers who can say "stop" easily are less likely to block or report you, which protects your number's quality rating.

Who can you send WhatsApp broadcast messages to in Malaysia?

Only people who agreed to hear from you. Meta's opt-in requirements say businesses must clearly state that a person is opting in to receive messages and name the business they are opting in to, and must comply with applicable law. Meta also recommends clear instructions for opting out of specific kinds of messages, and honouring those requests.

In Malaysia, the Personal Data Protection Act 2010 applies too: collect contact details for a stated purpose, keep them secure, and stop direct marketing when a customer asks you to.

A customer who asked you a question once has not agreed to a monthly promotion. When in doubt, ask first.

How much does a WhatsApp broadcast cost in Malaysia?

On the official WhatsApp Business API, a promotional broadcast is sent as a marketing template. Meta decides a template's category from its content, so any message with an offer, discount or product push is marketing, even if you intended it as an update.

An illustrative calculation: a broadcast to 1,000 opted-in customers costs 1,000 × RM0.35 = RM350. If 120 of them reply and you exchange about 4 messages each, that is 480 replies × RM0.06 ≈ RM29 more. Rates are set by Meta and can change; see Meta's pricing documentation and this summary of the 1 October 2026 change. These fees are billed to your own WhatsApp account. Your ChatsHero plan is separate and includes unlimited blasting within the platform; compare plans on the pricing page.

Because every message costs money, a smaller, well-chosen list usually beats blasting everyone.

How do you write a broadcast message step by step?

1. Pick one goal. Sell one product, fill one set of slots or invite to one event.
2. Choose the segment. Past buyers of running shoes, not everyone who ever messaged you.
3. Write the hook in the first line. The notification preview shows only the start of the message.
4. Add the offer and the deadline. "20% off, this Sat and Sun only."
5. End with a numbered question and "Please reply with 1 or 2 🙏".
6. Add the opt-out line and submit the template for Meta's approval.
7. Prepare for replies before you press send (see below).

Templates use variables for personal details, so "Hi [Name]" becomes "Hi Kumar" for each customer. Keep variables to what you actually have in your list.

WhatsApp broadcast message examples for shops and F&B

These WhatsApp broadcast message examples use fictional businesses. Replace the details with your own and keep the structure. Each is written natively in its language, not translated.

1. Weekend sale (English, retail)

"Hi [Name] 👋 Harimau Sports here. Running shoes are 20% off this Sat 10 & Sun 11 Oct only 🏃 Want us to check your size?
1️⃣ Yes, show me options
2️⃣ Not this time
Please reply with 1 or 2 🙏
Reply STOP to stop promos."

2. Back in stock (English, retail)

"Hi [Name], good news! The black trail shoes you asked about are back in stock, only 8 pairs in size 8–10 👟 Should we hold a pair for you until Wed 7 Oct?
1️⃣ Yes, hold one
2️⃣ No, thanks
Please reply with 1 or 2 🙏"

3. New menu item (Bahasa Melayu, F&B)

"Salam [Nama] 😊 Kedai Makan Selera Pantai ada menu baharu minggu ni: Nasi Kerabu Set RM12.90 🍛 Nak kami simpan satu untuk makan tengah hari Jumaat 9 Okt?
1️⃣ Ya, simpan satu
2️⃣ Lain kali
Sila balas 1 atau 2 🙏
Balas STOP jika tak mahu terima promosi."

4. New flavour launch (Chinese, bakery)

"[名字] 你好 😊 甜心饼家新口味「猫山王榴莲千层」本周六 10/10 开卖，每天只做 30 盒 🍰 要帮你先留一盒吗？
1️⃣ 要，帮我留
2️⃣ 下次再说
请回复 1 或 2 🙏
不想收到优惠讯息，请回复 STOP。"

5. Slow-day offer (English, café)

"Hi [Name] ☕ Rainy Mondays at Kopi Senja are quiet, so here's a treat: any 2 drinks for RM15 this Mon 5 Oct, 2pm–5pm. Coming by?
1️⃣ Yes, see you
2️⃣ Maybe next time
Please reply with 1 or 2 🙏"

6. Pre-order reminder (Bahasa Melayu, retail)

"Hi [Nama] 👋 Pre-order tudung koleksi baharu Butik Seri Ayu tutup Ahad 11 Okt. Stok warna dusty pink tinggal sikit je 🌸 Nak tengok gambar penuh?
1️⃣ Ya, hantar gambar
2️⃣ Tak apa
Sila balas 1 atau 2 🙏"

Broadcast message examples for service businesses

7. Slots opening (English, salon)

"Hi [Name] 💇 Lily Hair Studio just opened extra slots for Thu 8 and Fri 9 Oct. Hair colour is RM20 off for these two days. Want one?
1️⃣ Thu 8 Oct
2️⃣ Fri 9 Oct
3️⃣ Not now
Please reply with 1, 2 or 3 🙏"

8. New intake (Bahasa Melayu, tuition)

"Salam [Nama] 😊 Pusat Tuisyen Bestari buka pendaftaran kelas 2027. Daftar sebelum 31 Okt untuk yuran pendaftaran percuma 📚 Anak tahun berapa?
1️⃣ Tahun 4–6
2️⃣ Tingkatan 1–3
Sila balas 1 atau 2 🙏"

9. Free trial class (Chinese, fitness)

"[名字] 你好 💪 活力健身本月推出新课程「晨间拉伸」，10 月每个星期六早上 8 点，第一次体验免费！要帮你预留位子吗？
1️⃣ 好，帮我预留
2️⃣ 下次再说
请回复 1 或 2 🙏"

10. Year-end service promo (English, car workshop)

"Hi [Name] 🚗 Before the year-end balik kampung trips, Jaya Auto Care has a full inspection + oil change package at RM149 until Sat 31 Oct. Book a slot?
1️⃣ Yes, book
2️⃣ Not now
Please reply with 1 or 2 🙏"

11. Win-back message (English, any business)

"Hi [Name], it's been a while since your last visit to Lily Hair Studio 😊 Here's RM15 off your next appointment, valid until Sat 31 Oct. Shall we find you a slot?
1️⃣ Yes please
2️⃣ Maybe later
Please reply with 1 or 2 🙏"

12. Event invite (Bahasa Melayu, retail)

"Salam [Nama] 🎉 Harimau Sports Penang anjurkan larian santai 5km percuma pada Ahad 18 Okt, 7 pagi di Padang Kota. Nak kami daftarkan nama anda?
1️⃣ Ya, daftar
2️⃣ Tak dapat hadir
Sila balas 1 atau 2 🙏"

Notice what these examples avoid: long product lists, ALL CAPS, vague "limited time" claims and links as the only call to action. A reply is worth more than a click, because it starts a conversation you can continue.

What happens after customers reply to your broadcast?

A good broadcast creates a wave of replies within an hour or two, often more than a small team can answer quickly. If the replies wait, the interest fades. This is where an AI assistant pays off: ChatsHero answers each reply 24/7 in English, Bahasa Melayu or Chinese, continues with the next question, and hands customers to your team with a "Human Agent Needed" alert when they want something special.

Every interested customer is recorded in Google Sheets, including those who replied STOP, so your team can see who wants what and update the broadcast list. The AI does not check payments; your team verifies them.

Which broadcast mistakes hurt your WhatsApp number?

• Quality ratingLow quality can pause your templates and stop limit increases.
• Messaging limitsSet per business portfolio; check the current tier in WhatsApp Manager.
• Official APILower risk than unofficial blasting tools, but not a licence to spam.

How often should you send WhatsApp broadcast messages?

There is no official number, so let your customers tell you. Track three things per broadcast in your sheet: replies, STOP requests and sales. If replies fall and STOP requests rise, you are sending too often or to the wrong segment. A reasonable starting point for many small businesses is a few well-targeted broadcasts a month rather than daily blasts, then adjust based on those numbers.

Timing matters too. Send when your team, or your AI assistant, is ready to answer, and avoid late-night sends for anything other than urgent updates. Write each language version natively; customers notice stiff translations, and mixed-language replies are normal in Malaysia (our article on Bahasa Rojak explains why that is not a problem for the AI). To learn how we work with Malaysian SMEs, read about ChatsHero.

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